Your data, plainly.

If you take the assessment or use the contact form, we collect your email, name, and company details, plus your assessment answers and resulting scores. We log funnel events (so we can see where people drop off) and set a first-party cookie to connect your session before and after you give an email. That’s it — no third-party analytics, no ad trackers.

We use it to send your scorecard and to follow up about working together. The email gate states this before you submit. No list, no spam. All data is held server-side; the browser never touches the database.

Active leads are kept while we’re in contact; dormant ones are reviewed and purged after 24 months. Anonymous, uncaptured assessments (company size + scores only, no email) are kept for benchmark averages.

Email suren@kr8it.com and we will erase everything tied to you — your lead record, assessments, and the associated event log — and confirm it’s done.